2026 Keynote Speakers

Professor Julie Lee

Julie Anne Lee is the Founding Director of the Centre for Human and Cultural Values and a Professor in the Marketing discipline at the UWA Business School. Julie completed her PhD in Business Administration from the University of Illinois at Urbana Champaign in 1996, and has been a faculty member at several universities, including the University of Miami and the University of Hawaii. She currently serves on the Australian Research Councils (ARC) College of Experts. Her research focuses on values theory, measurement, and expression. Most recently, she has been examining the complex relations between values and behaviour, especially in consumer, tourism, work, and learning contexts.

KEYNOTE TITLE: FROM WHAT WE VALUE TO WHAT WE DO: RETHINKING THE SCIENCE OF PERSONAL VALUES

Profile